Gerard Yanuzzi

Last updated February 14th 2012
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GERARD YANUZZI, MBA

609-605-2864 -

3111 Route 38, #11-168 - Mount Laurel, New Jersey 08054 - USA

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EXECUTIVE SUMMARY 
An accomplished, MARKETING LEADER with a proven track record of creating and aligning Marketing Strategies and Technology to achieve Business Objectives in a Multi-channel Environment. A strong instinct for when to use Traditional Marketing and/or Digital Marketing (web, mobile, and similar technologies) to create an exceptional Customer Experience, Drive Traffic and Increase Revenue. A passion for developing individuals to excel beyond their expectations.

KEY COMPETENCIES
  • Traditional & Digital Marketing - Uses and challenges traditional and conventional marketing when appropriate. Anticipates business opportunities to drive long-term strategies while focusing on short-term objectives. Relevant and practical experience with Digital Marketing (SEO/SEM, Web Development, E-Mail, Social Media, and Mobile). Superior customer relationship skills and a proven track record of success working alongside the Selling function. Continuously evaluates what's important to the customer and develops Marketing and Digital Solutions that exceed expectations.
  • Brand & Product Architect - An accomplished brand and product architect, helping to determine—based on customer needs and the competitive landscape—how best to extend the business from a product line and branding standpoint. Drives product strategy, roadmap development, and new product development to deliver a great customer experience.
  • Builds High-Performing Teams - Selects, organizes, mentors, develops, and motivates colleagues to work together in a committed way to achieve a common goal. Inspires a Marketing Strategy and Brand-Centric culture. Has the courage to make difficult staffing decisions on business need.
  • Impacts & Influences Others - Skillfully persuades others to support important initiatives, gain alignment with strategy and goal by painting a vision of possibilities that excites and energizes.
  • Drives Innovation - Continuously drives improvement while identifying and capitalizing on opportunities to create and deliver innovative offline and online marketing and sales solutions.

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CAREER PROGRESSION 

DORMAN PRODUCTS, INC., Colmar, PA

10/07 - 12/11

$455M Automotive Aftermarket Parts Manufacturer & Supplier
Vice President - Marketing
Chief Marketing Officer reporting to the President. Led a staff of 3 direct reports and a team of 30. Provided leadership and strategic direction for all marketing activities including new product launches, brand management, marketing communications, PR, advertising, direct marketing, catalog development, and Web / Digital / Social Media activities.
  • Conceived, created, launched, and led several "first's" for the company and Industry:
  • Digital & Social Media Strategy -Responsible for launching a full spectrum digital and social media strategy to increase product and brand awareness, deepen customer relationships, and enhance the company's online presence, including: customer-focused web site redesign, online catalog enhancements, micro-sites, video, QR codes, mobile marketing, e-mail marketing, customer specific web sites, and social media sites.
  • Auto-Ship & Customer Email Marketing - FIRST-TO-STOCK™ program auto-ships new product monthly and sends private label emails on behalf of our customers to their customers. Greatly reduced the sales cycle time by several months and created product awareness and pull-through for our customers. This program was an "Industry first" for the Automotive Aftermarket.
  • Lead Generation - Developed an integrated lead generation nurturing and conversion program (BE-THE-FIRST-TO-KNOW™) for new product awareness. Grew leads database from 2,000 to over 45,000 - a 2150% increase.
  • Email Marketing - Created an email marketing strategy, delivering improvements in delivery, open, click-through and conversion rates. New product announcements sent to over 45,000 on a monthly basis with an average open rate of over 42% - exceeding the industry average by 22%.
  • Virtual Tradeshow - To leverage the company's annual tradeshow budget. Increased awareness to the company's products by approximately 13,000 viewers. This Virtual Tradeshow was also an "Industry first" for the Automotive Aftermarket.
  • Created, developed and led a strategic and integrated marketing and communication platform designed to competitively position the company's product offering, drive lead generation, reduce the company's sales cycle, and reinforce the company's reputation as a distinctive product and innovation leader.
  • Built deep customer relationships and enhanced the company's online presence through the latest tools, techniques and strategies of digital and social media marketing.
  • Devised Ecommerce strategy to take advantage of web traffic - capturing online sales without alienating retail partners.
  • Implemented web analytics to effectively facilitate the measurement and reporting of designated KPIs and metrics.
  • Led internal and external thought leaders to achieve digital competitive advantage which capitalizes upon the DORMAN brand, niche product offering, technologies, and buyer trends.
  • Developed Industry leading online interactive content related to FORMER DEALER ONLY™ product offering and competitive product lines, which included the use video and QR codes.
  • Created and enhanced website design, layout, content, and navigation with a focus on customer usability, functionality and experience, ensuring visitors can quickly and easily locate relevant content and products in a user-friendly way.
  • Drove Industry leading solutions that improved online catalog performance, including implementation of the GOOGLE™ search appliance.
  • New product awareness programs over the past 4-years have assisted the company in adding over $192 million of additional sales (new product sales from 5% to over 20%).
  • Developed and led the reorganization of the Marketing department; transforming Creative Services; introducing Product Marketing; and reducing headcount by 35% (a $275,000 savings) while maximizing the value contribution of the department to the company.
  • Created new brand identity (DORMAN HDSOULTIONS™) and marketing communications strategy and plan for new market penetration into the Heavy Duty market. Also created and launched the brand identity (DORMAN RENEW™) for a new line of remanufactured automotive parts.

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METROLOGIC, INC., Blackwood, NJ

02/05 - 06/07

$250M Data Capture, Collection Hardware & Software Manufacturer
Vice President - Marketing & GM, NOVOdisplay Products
Provided strategic leadership and direction for a new start-up venture, including directing all aspects of the business plan.
  • Drove new market initiatives including assessing and analyzing areas of opportunity, including licensing initiatives.
  • Saved $4 million in original costs associated with intellectual property to create a start-up venture within the company by leading effective negotiations.
  • Conceived the NOVODISPLAY™ brand and created the associated brand management program.
  • Enhanced the long-term value of the enterprise by expanding and acquiring a patent portfolio.
  • Solidified product uniqueness setting it apart from the competition by creating and executing a comprehensive marketing strategy.
  • Created the Corporate Development Function to evaluate and implement strategic opportunities and acquisition possibilities.
  • Championed best practice marketing processes among Product Management and Marketing Communications teams as internal marketing consultant.
  • Contributed to the establishment of brand positioning, tag line and guidelines via participation and oversight into the development and launch of a corporate brand program.
  • Extended brand name recognition and enhanced the visibility of the company through involvement in essential industry groups, meetings, trade shows and conferences.

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BENJAMIN OBDYKE, INC, Horsham, PA

09/03 - 09/04

$25M Residential Building Materials Manufacturer
Director of Marketing & Market Development
Served on the Management Team reporting to the President, with responsibility of transforming this product-driven company to a market-driven company.
  • Identified and evaluated acquisition candidates which expanded the company's product portfolio and opened new channels of distribution. Also expanded company revenue potential by creating a business plan to enter the professional services market.
  • Reorganized the Marketing department to promote cross-training and professional development.

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CARDONE, INC., Philadelphia, PA

08/97 - 08/03

$400M Automotive Aftermarket Remanufacturer & Parts Supplier
Held various Marketing Management positions

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NABISCO, INC, East Hanover, NJ

09/83 - 07/97

Billion Dollar Consumer Packaged Goods Company
Held various Financial Management positions

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COOPERS & LYBRAND, Newark, NJ

05/80 - 08/83

Leading Global Public Accounting Firm
Held various Auditing positions

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EDUCATION 

Certificate in Internet Marketing Strategy, University of San Francisco (2010)

 

Certificate in Business Marketing Strategy, Kellogg School of Mgmt, Northwestern University (2004)

 

Master of Business Administration in Finance, Wilkes University (1990)

 

Bachelor of Arts in Accounting, Rutgers University (1980)

 

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TRAINING 
Internet Marketing, Direct Marketing, Product Management, Licensing Management, Brand Management, Marketing Strategy, New Venture Development, Marketing Communications, New Product Development, Strategic Planning, Strategy Development, Innovation/Creativity, Patents & Trademarks

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AFFILIATION MEMBERSHIPS 
Marketing Executive Networking Group, Direct Marketing Association, American Marketing Association, Greater Philadelphia Executives Group, Licensing Executives Society

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